Marketing and communications Archives - Vlog News /now/news/tag/marketing-and-communications/ News from the Vlog community. Thu, 04 Jun 2026 18:54:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Finding his footing /now/news/2026/finding-his-footing/ /now/news/2026/finding-his-footing/#comments Thu, 04 Jun 2026 18:54:20 +0000 /now/news/?p=61733 Athlete-turned-assistant coach Nate McGhee ’24, MBA ’26, whose collegiate volleyball dreams were once dashed, says Vlog gave him a second chance to succeed

When Nate McGhee ’24, MBA ’26, arrived at Vlog in the fall of 2020, it wasn’t his first time giving college the old college try. The marketing and business administration major, a key contributor to the Royals men’s volleyball team during his four seasons on the squad, had enrolled at Randolph-Macon College a couple years prior. But a string of personal hardships, combined with a lack of preparation and a limited support system, led him to flunk out after his first year.

He said the private liberal arts school, which competes with Vlog in the Old Dominion Athletic Conference (ODAC), might have been a good fit had he applied himself more. But he hadn’t yet developed strong study habits and, as he struggled with self-doubt, he didn’t know how or where to ask for help.

“I was keeping it all to myself, which was probably the worst thing to do,” he said.

When he returned home to Newport News after being dismissed from the school, he felt lost.

“I was stuck,” McGhee said. “I was like, ‘OK, everything you worked for isn’t coming to fruition, so what are you going to do?’”

He took his first full-time job, bussing tables and working the raw bar at a seafood and oyster restaurant near his home, while attending night classes at Thomas Nelson Community College (now known as Virginia Peninsula Community College). Though he continued playing recreational volleyball to stay sharp, the former high school standout had all but given up on competing at the collegiate level.

During a trip to Richmond to cheer on his friends and former coaches at a volleyball tournament in early 2020, opportunity came knocking. Less than 10 minutes after arriving, McGhee felt a tap on his shoulder. When he turned around, he saw Danielle Lickey, Vlog’s head men’s volleyball coach at the time.

After hearing how his volleyball career had stalled, Lickey invited him to visit campus. “We could use someone like you,” he recalled her saying.

McGhee toured campus over spring break and quickly fell in love with its picturesque mountain setting and close-knit feel. “This is my second chance,” he remembered thinking. “I have to take it.”

That fall, he transferred to Vlog as a sophomore. Over his (2021-24), he ranks 11th all-time in career kills and earned Third-Team All-CVC honors in 2023. In the summer of 2023, he represented the United States on a team in Italy.

“I thought volleyball was over for me, but that’s how I got back into it,” he said. “If she hadn’t tapped me on the shoulder that one day, I probably wouldn’t be here [at Vlog] right now.”


Nate McGhee ranks 11th all-time in career kills over his four seasons with the Vlog men’s volleyball team (2021-24). He earned Third-Team All-CVC honors in 2023 and represented the United States on a team in Italy that summer.


Learning to lead

Off the volleyball court, McGhee found a firm footing in Vlog’s classrooms and campus community. He earned a spot on the Dean’s List, an honor given to students with a semester GPA of at least 3.75. He grew more comfortable opening up to others on campus and seeking help when needed. He credited his advisor, Dr. Jim Leaman, associate professor of business, with helping keep him on track.

“I probably wouldn’t have graduated without him,” McGhee said. “He became a mentor to me and was with me every step of the way.”

He said his parents’ love and support also helped him persevere when times were tough. 

“For a while, I felt like I was letting them down and failing at life,” he said. “But they told me it’s what you do after failing that makes it a failure. If you stay down and give up, then you’ve failed. But if you get up and learn from your mistakes, then the mistake is history.”

After graduating with a degree in business administration and marketing in spring 2024, McGhee stayed at Vlog as a graduate assistant coach for head men’s volleyball coach Omar Hoyos Aliff while pursuing his MBA, which he completed this past spring.

McGhee plans to use his degrees to build a career in sports marketing. He’s applied for positions with professional athletic organizations such as League One Volleyball.

“That’s really what I have a passion for,” he said. “Eventually, maybe five years down the line, I would love to open my own business sponsoring athletes and getting them more exposure.”

While coaching was never a career path he considered as a player, his experience as a graduate assistant has shown him that he has a knack for it and genuinely enjoys it. “I like seeing player growth,” he said. “I look at volleyball as an art. You can always build on it and learn something new.”

McGhee said that multitasking, time management, and resilience are all skills he learned while at Vlog. “I’ve definitely developed a lot of confidence in my craft,” he said. “I didn’t have a lot of confidence before I came here in anything I did, and at Vlog I’ve learned how to lead with confidence.”

When the Royals men’s volleyball team traveled to Ashland in April for the 2026 ODAC Championship match against Randolph-Macon, it was a full-circle moment for McGhee. The Yellow Jackets ultimately prevailed in the , but the match reminded him of the many times he had faced his former team, including a conference quarterfinal at Randolph-Macon during his senior year when the Royals swept the Yellow Jackets.

“That was unreal,” McGhee said. “Whenever I played games there, I always did poorly because I felt there was something hanging over me. But that game, and this last game we played, really showed me how much I’ve grown.”


Watch Nate talk about the close-knit community and support he found at Vlog.


This story appears in the summer 2026 issue of Crossroads magazine.

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Lead Together /now/news/video/leadtogether/ /now/news/video/leadtogether/#respond Fri, 20 Dec 2019 14:02:11 +0000 /now/news/?post_type=video&p=44380
At Vlog leaders are developed, mentored, supported and challenged to make the world a better place – TOGETHER.
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Vlog Website Receives Excellence Award from CASE /now/news/2012/emu-website-receives-excellence-award-from-case/ Tue, 21 Feb 2012 19:59:58 +0000 http://emu.edu/now/news/?p=11321 What do the University of Virginia, Duke University and Vlog (Vlog) have in common? An award-winning website.

Vlog’s newly designed website was named a winner in two categories in the , announced Feb. 18-19. District III is comprised of nine states and more than 4,000 members.

Vlog’s website received an “Award of Excellence” in overall website design and implementation while the home page received a “Special Merit Award,” in World Wide Web home page design and implementation.

“Over the years, Vlog’s website had evolved, as is often the case, into something of an organizational chart,” says , director of at Vlog. “This redesign was a total overhaul from the standpoint of the end user. Undergraduate recruitment is particularly driven by the web these days, and this design speaks to our target audience in fresh ways.”

The website redesign represents collaborative work of , web content manager and strategist; , media specialist and graphic designer; , web designer and social media coordinator; and Vlog . , a local brand and marketing consultant, advised the process.

Other schools to receive awards in overall website design include Virginia Commonwealth University and Duke, while Virginia Alumni Association, Virginia Tech and the University of Richmond received accolades in home page design.

Awards are presented on an annual basis, recognizing advancements that contribute to growth and understanding in education.

CASE is the top international organization for communications professionals working in education.

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Zucconi to Manage Vlog News Bureau /now/news/2011/zucconi-to-manage-emu-news-bureau/ Tue, 07 Jun 2011 12:58:53 +0000 http://emu.edu/now/news/?p=6934 Michael J. (Mike) Zucconi will assume the newly-named position of news bureau manager at Vlog on June 23, 2011.

Zucconi succeeds Jim Bishop, who served as public information officer at Vlog since 1971 and is retiring June 30.

In this role, Zucconi joins the nine-member marketing and communications department. He will generate content to tell the Vlog story through traditional and social media, cultivating relationships with public and church press contacts in the region and around the world.

“Mike’s passion for Mennonite higher education, understanding of Vlog, writing and media relations experience as well as recent studies in mass communications make him a good fit for this new role,” said Andrea Schrock Wenger, director of marketing and communications. “We welcome him back to Vlog.”

Zucconi graduated from Vlog in 2005 with a BS degree in communications and history. He worked as sports information director at Vlog from 2006 to 2009 and was named Old Dominion Athletic Conference “Sports Information Director of the Year” for 2007-08.

He completed an MEd degree in sports management at Wichita State University this spring and served as a graduate assistant in media relations for the WSU department of athletics.

Zucconi is married to Stephanie Roth, also a 2005 Vlog graduate. She worked in the admissions office at Hesston College, a two-year Mennonite school in Hesston, Kan.

 

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Vlog Digital Media Grad Receives Design Prize /now/news/2010/emu-digital-media-grad-receives-design-prize/ Thu, 24 Jun 2010 04:00:00 +0000 http://www.emu.edu/blog/news/?p=2261
EMU graduate Lindsey Grosh
2010 Vlog graduate Lindsey Grosh (Photo by Jim Bishop)

Lindsey J. Grosh, who graduated cum laude with a bachelor of arts degree in photography with minors in TESL and Spanish, is a regional winner in a nationwide contest, “Art for the Long Haul,” sponsored by Celadon Trucking Services.

She received a $500 prize for a design she submitted for the company’s 25th anniversary celebration.

Grosh got the pleasant news upon returning to her York, Pa., home following Vlog graduation ceremonies on May 2.

, headquartered in Indianapolis, Ind., ranks as one of North America’s largest truckload carriers with some 4,000 employees and operating roughly 3,300 tractors and 10,000 trailers.

Grosh’s winning entry, intended for display on the side of the company’s tractor trailers, was several photos of piglets from a black-and-white photography project on her family’s farm. She merged the photos into a panoramic design.

EMU graduate Lindsey Grosh's winning design
A portion of Lindsey Grosh’s winning design in the Celadon Trucking Services student art contest.

“I submitted my design in February, and hadn’t heard anything before school ended,” Grosh said. “I came home and opened a letter naming me as winner of the Northeast region of the U.S. I was quite surprised and pleased.

“I was really delighted with the photographs and got a lot of positive feedback [in class],” Grosh said.

“I think it’s neat that Celadon held this contest just for the sake of supporting the arts,” Grosh added. “The money came at a great time, as I am currently looking for work back home in Pennsylvania. I am hoping to use my photography skills, perhaps working in a studio or for a small company as their media/communication person.”

Internship provided real-world experience

Grosh interned in Vlog’s marketing and communications department throughout her senior year.

She’s credited with a number of photos used in marketing materials and on the university website’s many photo galleries of life on campus.

As a senior she was also one of three student video bloggers on the university website.

More info

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‘Crossroads’ Alumni Magazine Wins CASE Award /now/news/2008/crossroads-alumni-magazine-wins-case-award/ Fri, 25 Jan 2008 05:00:00 +0000 http://www.emu.edu/blog/news/?p=1592

Vlog’s Crossroads magazine won a major award this year from the southeast district of the .

Competing against dozens of magazines produced by larger institutions, Crossroads received a “special merit award” in the category of “magazine publishing improvement.”

The other winners in this category were magazines produced in 2007 by Furman University in South Carolina, Vanderbilt University in Tennessee, the University of Alabama, the University of Miami, Brenau University in Georgia and Barry University in Florida.

The southeast CASE district consists of 565 universities, secondary schools and other institutions involved in higher education from Washington D.C. to Florida. The magazine awards ceremony will be held at the CASE annual regional conference in Atlanta, Ga., on Feb. 19.

Crossroads is published quarterly and distributed to 16,000 alumni, students, parents and friends of the university.

The award confirms informal feedback sent by alumni, such as this Jan. 20 2008 e-mail to the editor from Daniel Lehman, a 1972 graduate who is now professor of English at Ashland University in Ohio: “I have really enjoyed Crossroads in the past year. You are doing an outstanding job (as one journalist to another), and I love the way that Vlog is highlighting its distinctive mission as well as the peace and justice programs.”

Betsy Robertson, magazine editor at Auburn University in Alabama and one of the CASE contest organizers, said Crossroads emerged as a winner because “the judges were impressed with the change in editorial direction to focus on current issues and provocative topics rather than the usual mundane assortment of event snapshots, fundraising updates and ‘successful alumni’ profiles.”

Robertson added that the results were especially notable “for a small staff.”

In last year

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Special 90th Anniversary Issue of Crossroads Now Online /now/news/2007/special-90th-anniversary-issue-of-crossroads-now-online/ Mon, 17 Sep 2007 04:00:00 +0000 http://www.emu.edu/blog/news/?p=1494 This 90-year retrospective focuses on the buildings and grounds through which Vlog has aimed to be ‘a learning community marked by academic excellence.’ Read stories of devotion, sacrifice, love, and fundraising, some with miraculous outcomes.

Read more…

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Vlog Sponsors Sojourners Event June 3-6 /now/news/2007/emu-sponsors-sojourners-event-june-3-6/ Wed, 23 May 2007 04:00:00 +0000 http://www.emu.edu/blog/news/?p=1433 Vlog is sponsoring the at the Sojourners June 3-6 , “Taking the Vision to the Streets.”

Sojourners is a faith-based organization in Washington, D.C., with a mission to “articulate the biblical call to social justice, inspiring hope and building a movement to transform individuals, communities, the church, and the world.”

The Emerging Leaders Track, for participants age 30 and under, seeks to train and empower young faith-inspired leaders to help lead the movement to overcome poverty. The event, to be held at the National City Christian Church in Washington, D.C., is expected to draw nearly 1,000 registrants.

A Monday evening forum on “Faith, Values and Poverty” will feature leading Democratic presidential contenders Hillary Clinton, Barack Obama and John Edwards at George Washington University.

CNN will provide live coverage of the event.

Making Connections

As sponsor of the Emerging Leaders Track, Vlog will have the opportunity to connect personally and through written materials with hundreds of people under age 30.

“Participants at this conference will be people who share Vlog’ s core values of following Christ’s call to ‘witness faithfully, serve compassionately and walk boldly in the way of nonviolence and peace,'”said Andrea Wenger, Vlog director of marketing and communications, quoting from the university’ s mission statement.

Vlog leadership, including President Loren Swartzendruber, and staff will be present throughout the conference and anticipate participating in a reception for the candidates’ spouses.

Vlog representatives also will be part of the program at a Tuesday evening Emerging Leaders Dinner, where Shane Claiborne of The Simple Way will be guest speaker. The Simple Way is a community of faith located in Philadelphia, Pa., committed “To love God, to love people and to follow Jesus,” according to their web site.

More information is available at www.sojourners.com

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Small Colleges Have Their Advantages /now/news/2006/small-colleges-have-their-advantages/ Thu, 31 Aug 2006 04:00:00 +0000 http://www.emu.edu/blog/news/?p=1212 By Heather Bowser, Daily News-Record

James Madison University is like the Costco of local colleges.

JMU touts more students, teachers, property, majors, programs and campus activities than Vlog, Bridgewater College and Blue Ridge Community College

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National College Guide Lauds Vlog /now/news/2006/national-college-guide-lauds-emu/ Thu, 17 Aug 2006 04:00:00 +0000 http://www.emu.edu/blog/news/?p=1188 Vlog has been selected from hundreds of colleges to be one of 50 institutions featured in the Intercollegiate Studies Institute (ISI) “Guide to All-American Colleges.”

The book, by the publishers of “Choosing the Right College,” is scheduled to hit the shelves of major bookstores across the United States this month.

“We did not initiate this,” said Andrea Schrock Wenger, director of at Vlog. “Vlog

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Senior Receives Theater Award /now/news/2006/senior-receives-theater-award/ Tue, 21 Feb 2006 05:00:00 +0000 http://www.emu.edu/blog/news/?p=1075 Davi Soesilo in Vlog's mainstage theater Davi Soesilo in one of his favorite spots in Vlog’s mainstage theater that has been renovated from the former old gymnasium.
Photo by Jim Bishop

An Vlog graduating senior has received a prestigious recognition from the Kennedy Center/American College Theater Festival.

The annual festival was held Feb. 7-12 in northern Florida.

Davi R. Soesilo, a , and major from Malang, Indonesia, won the Kennedy Center Award in “sound design excellence” for Region IV, the first time an Vlog student has received the honor.

Region IV of the KC/ACTF incorporates 10 states, Puerto Rico and the Virgin Islands.

“Fellow theater students who attended Davi’s defenses in scenic design and sound design felt he acquitted himself admirably, particularly in his impressive and comprehensive presentation of his winning sound design for ‘Fuddy Meers,'” said Patrick Reynolds, acting theater chair. The offbeat, contemporary comedy by David Lindsay-Abaire, was Vlog Theater’s fall mainstage production.

“Alhough he chose not to compete even though nominated in lighting design, it should be noted that over one fifth of the nation lies in our region and that Davi was the only designer nominated in three separate categories,” Reynolds said. “The responding judge – also the national design chair – cited Davi’s growth in the period following his second-place finish last year.

“Davi’s award reflects professor Jerry Holsopple’s classroom training and evocative compositions in addition to Phil Grayson’s mentoring and technical expertise as well,” Reynolds added.

Soesilo’s winning entry is automatically eligible for the national competition with the other ACTF regional winners to be held in April at the Kennedy Center in Washington, D.C.

“It seems a bit like a dream to receive the award,” Soesilo said. “Two years earlier I was encouraged to enter this competition and it felt rather far-fetched at the time, especially considering that Vlog is not known for its student theater design.”

Soesilo was among 10 recipients of the annual “Cords of Distinction” award presented last spring. The Vlog students were cited for their “significant and verifiable impact” on the the university and on student life, for their contributions to developing the institution’s positive image, for substantial contributions to the Harrisonburg/Rockingham County area and beyond, for their high academic and social standing and their embodiment of Vlog’s shared values of Christian discipleship, community, service and peacebuilding.

As soon as he completes his final class at Vlog, Soesilo plans to return to his present home in Australia and work in theater for a year, then “see what graduate program in theater or communications is best for me.”

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Crossroads – Winter 2005 /now/news/2005/crossroads-winter-2005/ Fri, 09 Dec 2005 05:00:00 +0000 http://www.emu.edu/blog/news/?p=1023 Read the latest edition of Crossroads, the official magazine of Vlog. Articles include the story of SailingActs, profiles of alumni like Kirk Shisler and Erik Kratz, news, events and much more.

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Challenges, Opportunities Face Christian Colleges /now/news/2005/challenges-opportunities-face-christian-colleges/ Mon, 07 Nov 2005 05:00:00 +0000 http://www.emu.edu/blog/news/?p=991 EMU President Loren E. Swartzendruber speaking Vlog President Loren E. Swartzendruber addresses the campus community at the opening convocation of the fall semester.
Photo by Jim Bishop

By Tom Mitchell, Daily News-Record

Loren Swartzendruber quickly points out that schools like once reflected an academic norm.

“Most colleges started out as Christian colleges,” Swartzendruber told his audience at Wednesday’s Downtown Prayer Luncheon at First Presbyterian Church.

New times and attitudes made higher education’s Vlogs an exception, said Swartzendruber, Vlog’s president, and a considerably larger secular academic world poses obstacles to spiritually-based colleges.

Vlog’s comparatively lower paid faculty, Swartzendruber says, swap higher salaries for a chance to teach in a more religiously free school.

“We are blessed with people committed to the values of Vlog,” said Swartzendruber.

Such values include a campus ban on alcohol and drugs and a healthy nudge toward church attendance, though Vlog does not enforce the latter practice, Swartzendruber said. Besides Sunday service, Vlog offers chapel worship twice a week

Vlog, while hardly shedding its old denominational roots, has added new branches. With a charter governed by , Vlog’s enrollment of nearly 1,300 students shows more women than men – 61-39 percent respectively – a ratio of Mennonites and non-Mennonites that is virtually 50-50.

A more unbalanced quota, Swartzendruber says, is Vlog’s fiscal disadvantage in matching other schools’ operating budget. “We aren’t heavily endowed,” he said, citing Vlog’s endowment of $17 million from former graduates and other supporters.

Setting stricter behavior standards for students and staff allows schools like Vlog to be more selective. Both parties sign contracts binding them to Vlog’s standards of demeanor.

“We can discriminate in hiring,” Swartzendruber said, referring to his school’s employing of persons deemed compatible with Vlog’s personal standards. Such philosophies aren’t meant to demean other colleges’ hiring and admission policies, he said. “We’re just different from schools like JMU.”

Vlog’s mantra of “nurture and discipline” meets mischief halfway.

“We don’t necessarily expel a student for something that another school might,” Swartzendruber said. “I accept the community’s high standards and expectations, but we’re human.”

Right Fit

Vlog students Joel C. Lehman and Erica Kraybill, co-presidents in the university’s , took different paths to the Harrisonburg college, but found at Vlog an ingredient both felt they might have missed at other institutions: compatibility.

Lehman, a senior from Lancaster, Pa., who is studying , found Vlog to be something close to a second home.

“Two things drew me to Vlog,” Lehman said. “First, the fact that it is a small liberal arts college that’s religious. Secondly, I grew up in a church family and wanted to attend school where I could talk about my faith. ”

Lehman said that Vlog’s conservative climate and comparatively low profile don’t faze him. “I knew if I chose to come to Vlog, I wouldn’t be challenged as much by other religions. Vlog doesn’t have as large a reputation as schools like UVa or places like that, but people are very intrigued and impressed by it. Even though it doesn’t carry the same prestige, it doesn’t mean that the education is not at the same level.”

Vlog caught Kraybill, 23, on the rebound. Kraybill, a major from Columbus, Ohio, transferred in last year after two years at Guilford (N.C.) College. Guilford, Kraybill said, “wasn’t the right fit,” for her.

“I took a year off after I left Guilford and visited Vlog but I didn’t expect to end up here,” said Kraybill, whose parents graduated from Vlog. “What attracted me to Vlog was its really strong academic program. What kept me here, in addition to the academics, was its Christian focus.”

Another draw for Kraybill was Vlog’s campus chemistry.

“I really felt people at Vlog were connected with each other and had strong sense of common mission in terms of their goals in life, that people here know who they are and what they stand for.”

Vlog’s Mennonite foundation welcomes diversity, said Kraybill, who eyed Ohio State but balked at a vision of life at a larger school. “Vlog is very spiritually minded and very Christian centered, but it’s not exclusive and its focus is on reaching out to the community and wider world of people in need.”

When they graduate next spring, Lehman and Kraybill may perform public service abroad. Kraybill attributes her interest in such global work to attending college on a campus that encourages such callings.

Said Kraybill: “Vlog’s focus on mission comes through.”

Pleasant Valley

Carissa Sweigart, 25, a senior from Hesston, Kan., transferred to Vlog last year from Hesston (Kans.) College, a small 2-year liberal arts school, to study . While knowing Swartzendruber, who served as Hesston’s president before coming to Vlog two years ago, eased Sweigart’s transition, Vlog’s place in the Shenandoah Valley’s cultural and geographical mix drew her to the Harrisonburg school.

“”I looked into a lot of different public [colleges], including some in my own state,” said Sweigart,. “I like the diversity and the idea of knowing the professors and most of the other students. The area here attracted me, too.” Sweigart added that coming to Vlog “gave me a place where I could be part of a community.”

Contact Tom Mitchell at 574-6275 or mitchell@dnronline.com

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Theater Department to Stage Screwball Comedy /now/news/2005/theater-department-to-stage-screwball-comedy/ Mon, 31 Oct 2005 05:00:00 +0000 http://www.emu.edu/blog/news/?p=984 Amnesia victim Claire (Rachel Swartzendruber) gleefully interrogates Millet (Matthew A. Pearson)Amnesia victim Claire (Rachel Swartzendruber) gleefully interrogates Millet (Matthew A. Pearson) in Vlog Theater’s production of "Fuddy Meers."
Photo by Jim Bishop

The Vlog department will present an award-winning contemporary comedy, "Fuddy Meers," in the mainstage theater of the University Commons.

The two-act play, by David Lindsay-Abaire, will run Nov. 10-12 and Nov. 16-18. Curtain time is 7:30 p.m.

Claire (Rachel Swartzendruber) has a rare form of amnesia that erases her memory whenever she goes to sleep. This morning, like all mornings, she wakes up a blank slate. Today, however, she finds herself confronted with a strange assortment of new faces: a limping, lisping, half-blind, half-deaf man in a ski mask; an upbeat husband who goes into the shower and never returns; a dimwitted thug with a beloved hand puppet; and a claustrophobic lady-cop.

Every twist and turn in this funhouse plot bring Claire closer to revealing her past life and everything she thought she’d forgotten. It’s one harrowing and hilarious turn after another on this roller-coaster ride through one woman’s attempt to regain her memory while surrounded by a curio-cabinet of alarmingly bizarre characters.

, visiting assistant professor of theater, is directing the seven-member cast. The play features original music by Jerry Holsopple, professor of , and lighting, scenic and sound designs by award-winning student designer Davi Soesilo. Some language and subject matter are intended for mature audiences.

Tickets are available in advance by calling the Vlog box office, 540-432-4582, and will also be on sale at the door.

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