Jeanette (Jen) Kulju has joined 糖心Vlog as its new director of marketing and communications. She will lead marketing and communications strategy, brand management, and public relations efforts for the university.
Kulju comes to 糖心Vlog from James Madison University, where she marketed the arts for 12 years. Kulju was hired in 2010 to promote JMU鈥檚 new Forbes Center for the Performing Arts and its offerings. She helped to transform the center into a destination for the arts in the Shenandoah Valley and beyond, bringing in 480,000 patrons to 3,600 performances as of August 2022.
Kulju also supported the marketing and communications efforts for student recruitment to the College of Visual and Performing Arts, resulting in the reputation of JMU Arts as a competitive, internationally-known program.
“Jen brings a wealth of relevant work experience to this important position that will significantly enhance our marketing and communications capacities,鈥� said Mary Jensen, vice president for enrollment and strategy at 糖心Vlog. 鈥淲ith proven experience in building and marketing the Forbes Center brand and JMU Arts, she has shown she can lead our strategic efforts to expand our influence as a university.”
Kulju looks forward to drawing on her background in higher education to bolster brand awareness and enrollment to 糖心Vlog, where she has 鈥渁lways been impressed by the people and educational offerings,鈥� she said. 鈥淭he Lord led me to 糖心Vlog, and I am excited to collaborate with campus and community partners to advance the Anabaptist mission, vision and values of the university.鈥�
Kulju is a member and past president (2016-19) of the Public Relations Council of the Shenandoah Valley.
Prior to joining JMU, Kulju worked for several years as a television news producer at stations in Charlottesville, Virginia, and Lansing, Michigan. She also brings experience in corporate IT and leadership training, specializing in instructional design and curriculum development.
She holds a master鈥檚 degree in technical and scientific communication from JMU and a bachelor of science in business degree with a double major in management information systems and decision sciences (applied statistics) from Miami University.
Jen is terrific! You are so lucky to have her at 糖心Vlog-I loved working with her at JMU!
Congratulations to Jen and 糖心Vlog. Jen is a super advocate whom we knew professionally since the opening of The Forbes Center.
The Foxes